Creating An Awesome Candidate Experience Enrollment

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Why enroll in THIS course?


A job candidate should walk away from the recruitment experience feeling good, even if rejected. But despite billions of dollars invested in HR technology and countless human hours spent working on improvement, many candidates walk away disappointed, resentful, and even angry. According to The 2019 Talent Board Candidate Experience report, candidate resentment has increased 40 percent since 2016. That should be horrifying news since resentment means 71% of rejected candidates will tell their inner circle and one-third will publicly shame you on social media. That’s not just bad for HR but bad for the brand, bad for the business, and bad for the bottom line.


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Creating an Awesome Candidate Experience consists of 3+ hours of video interviews with digital and UX experts, candidate experience leaders and multiple how-to lessons. I'm adding fresh content regularly as well as a workbook,  so expect to see fresh content regularly.


Earn SHRM PDCs too!

The course has also been approved for 3 SHRM PDCs. 

Lessons in Google for Jobs Course:

  1. 1 GFJ: Intro to Google for Jobs

    Objective: Introduction to Google for Jobs

  2. 2 GFJ #1: Google for Jobs vs Indeed

    Objective: Learn how Google and Indeed differ

  3. 3 GFJ #2: How to "Post" Your Jobs to Google

    Objective: How to "Post" Jobs to Google

  4. 4 GFJ #3: Pay to Play

    Objective: How sponsored (paid) listings compare to organic (free) search

  5. 5 GFJ #4: Make Google Search Work for You

    Objective: Why getting your jobs listed is only 1/2 the battle.

  6. 6 GFJ #5: Direct Integration to Google for Jobs

    Objective: Steps you need to take for direct integration into Google for Jobs.

  7. 7 GFJ #6: Pros and Cons of Direct Integration

    Objective: Pros and cons of direct integration with Google for Jobs

Lessons in Creating An Awesome Candidate Experience Starts Here!:

  1. 1 The Xs of Candidate Experience | Debbie Levitt

    Objective: A brief intro into UX, CX, DX and how it relates to Candidate Experience.

  2. 2 The Business Impact of Candidate Resentment | Kevin Grossman & Gerry Crispin

    Objective: What is Candidate Resentment and why you must reduce it.

  3. 3 Candidate Resentment: It's Now What HR Expected

    Objective: Recognize importance and causes of candidate resentment and how to avoid it.

  4. 4 Welcome: The Modern Candidate's Job Journeyto Creating An Awesome Candidate Experience

    Objective: Intro to Understanding the Modern Candidate

  5. 5 7 Decisions Job Seekers Make

    Objective: Understand the Modern Candidate's Decision Making Process

  6. 6 Intro to Four Horsemen of Bad Candidate Experience (tm)

    Objective: Introduction to Four Horsemen of Bad Candidate Experience

  7. 7 Critical Candidate Experience Touchpoints

    Objective: Identify Critical Candidate Experience Touchpoints

  8. 8 7 Critical Recruitment Metrics

  9. 9 Overview: Candidate Experience Has Gone Digital | Laura Stringer

    Objective: Introduction to the importance of digital marketing experience and its role in recruitment marketing.

  10. 10 Digital Experience: If The Job Could Talk | Laura Stringer

    Objective: The digital experience and recruitment marketing

  11. 11 Crucial Touchpoints: It Takes More Than Digital | Laura Stringer

    Objective: Explore the entirety of the candidate experience.

  12. 12 The Recruitment Marketing Funnel

    Objective: What is a recruitment marketing funnel and why it's important.

  13. 13 7 Decision Points Job Seekers Must Cross

    Objective: Identify decision points job seekers make and how to help them keep moving forward.

  14. 14 The Four Horsemen of Bad Candidate Experience

  15. 15 The 4 P's Antidote to Bad Candidate Experience

    Objective: Identify 4 Approaches for Fixing Bad CX

  16. 16 Candidate Experience and The Job Applicant

    Objective: Optimize the Job Application for Candidate Experience

  17. 17 GFJ: Intro to Google for Jobs

    Objective: Introduction to Google for Jobs

  18. 18 GFJ #1: Google for Jobs vs Indeed

    Objective: Learn how Google and Indeed differ

  19. 19 GFJ #2: How to "Post" Your Jobs to Google

    Objective: How to "Post" Jobs to Google

  20. 20 GFJ #3: Pay to Play

    Objective: How sponsored (paid) listings compare to organic (free) search

  21. 21 GFJ #4: Make Google Search Work for You

    Objective: Why getting your jobs listed is only 1/2 the battle.

  22. 22 GFJ #5: Direct Integration to Google for Jobs

    Objective: Steps you need to take for direct integration into Google for Jobs.

  23. 23 GFJ #6: Pros and Cons of Direct Integration

    Objective: Pros and cons of direct integration with Google for Jobs

  24. 24 Recruitment Marketing: Search Engine Optimization Terminology

    Objective: What is search engine optimization?

  25. 25 Recruitment Marketing: How Search Engines Work and Intro to SEO

    Objective: How do search engines (and job boards) work?

  26. 26 Recruitment Marketing: Job Title Keyword Research - 5 Critical Factors

  27. 27 Recruitment Marketing: Job Title Keyword Research Using Ubersuggest

  28. 28 Recruitment Marketing: Job Title & Listing - Tell a Story

    Objective: Job listings should tell a story.

  29. 29 Your Employment Branding is All FCDD-up!

    Objective: Introduction to Employment Branding

Lessons in Workforce Ahead Webinar Series:

  1. 1 Future of Employment: Expect the Unexpected

About Ira S Wolfe

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Ira S Wolfe is a “Millennial trapped in a Baby Boomer body” and the world’s first Chief Googlization Officer. He is president of Poised for the Future Company, founder of Success Performance Solutions, a TEDx Speaker, host of Geeks Geezers Googlization podcast, and frequent presenter at SHRM conferences including SHRM Annual, SHRM Talent, HR Southwest, NYC, PA SHRM, DE SHRM, NYC SHRM, LI SHRM and more. His most recent book is Recruiting in the Age of Googlization, now in its 2nd edition, and it was recognized as one of the best HR and Recruiting books of all-time by Book Authority.
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