Creating An Awesome Candidate Experience Starts Here!
I can’t tell you how excited I am to FINALLY open the doors to my 1st masterclass in the Recruiting in the Age of Googlization Learning Hub - Creating An Awesome Candidate Experience. For anyone that has heard me speak, followed me on social media, read my blogs, or shared a conversation, you know that converting my book into a classroom and learning laboratory has been my goal for nearly 3 years. The doors are finally open and students enrolled. The timing couldn't be better. Because despite billions of dollars pouring into HR technology and UX/CX improvement each year, candidate resentment INCREASED 40% since 2016.
In this course, I share with you interviews with experts from HR and Digital Marketing, how-to lessons that you can apply immediately, excerpts from my presentations, recruitment and candidate-experience related articles, blogs, and live streams ...with new content being added regularly. You won't find a more practical, innovative, affordable approach to improving your candidate experience anywhere. I look forward to meeting you inside.
- You will be able to access this course immediately after your purchase is complete.
- A receipt will be emailed to you.
28 Lessons in Creating An Awesome Candidate Experience Starts Here!:
The Xs of Candidate Experience | Debbie Levitt
A brief intro into UX, CX, DX and how it relates to Candidate Experience.
The Business Impact of Candidate Resentment | Kevin Grossman & Gerry Crispin
What is Candidate Resentment and why you must reduce it.
Candidate Resentment: It's Now What HR Expected
Recognize importance and causes of candidate resentment and how to avoid it.
The Modern Candidate's Job Journey
Welcome: The Modern Candidate's Job Journeyto Creating An Awesome Candidate Experience
Intro to Understanding the Modern Candidate
7 Decisions Job Seekers Make
Understand the Modern Candidate's Decision Making Process
Intro to Four Horsemen of Bad Candidate Experience (tm)
Introduction to Four Horsemen of Bad Candidate Experience
Critical Candidate Experience Touchpoints
Identify Critical Candidate Experience Touchpoints
7 Critical Recruitment Metrics
Candidate Experience Expert Interviews
Overview: Candidate Experience Has Gone Digital | Laura Stringer
Introduction to the importance of digital marketing experience and its role in recruitment marketing.
Digital Experience: If The Job Could Talk | Laura Stringer
The digital experience and recruitment marketing
Crucial Touchpoints: It Takes More Than Digital | Laura Stringer
Explore the entirety of the candidate experience.
The Recruitment Marketing Funnel
What is a recruitment marketing funnel and why it's important.
7 Decision Points Job Seekers Must Cross
Identify decision points job seekers make and how to help them keep moving forward.
The Four Horsemen of Bad Candidate Experience
The 4 P's Antidote to Bad Candidate Experience
Identify 4 Approaches for Fixing Bad CX
Candidate Experience and The Job Applicant
Optimize the Job Application for Candidate Experience
Google for Jobs
GFJ: Intro to Google for Jobs
Introduction to Google for Jobs
GFJ #1: Google for Jobs vs Indeed
Learn how Google and Indeed differ
GFJ #2: How to "Post" Your Jobs to Google
How to "Post" Jobs to Google
GFJ #3: Pay to Play
How sponsored (paid) listings compare to organic (free) search
GFJ #4: Make Google Search Work for You
Why getting your jobs listed is only 1/2 the battle.
GFJ #5: Direct Integration to Google for Jobs
Steps you need to take for direct integration into Google for Jobs.
GFJ #6: Pros and Cons of Direct Integration
Pros and cons of direct integration with Google for Jobs
Recruitment Marketing 101
Recruitment Marketing: Search Engine Optimization Terminology
What is search engine optimization?
Recruitment Marketing: How Search Engines Work and Intro to SEO
How do search engines (and job boards) work?
Recruitment Marketing: Job Title Keyword Research - 5 Critical Factors
Recruitment Marketing: Job Title Keyword Research Using Ubersuggest
Recruitment Marketing: Job Title & Listing - Tell a Story
Job listings should tell a story.