Creating An Awesome Candidate Experience Starts Here!



I can’t tell you how excited I am to FINALLY open the doors to my 1st masterclass in the Recruiting in the Age of Googlization Learning Hub - Creating An Awesome Candidate Experience. For anyone that has heard me speak, followed me on social media, read my blogs, or shared a conversation, you know that converting my book into a classroom and learning laboratory has been my goal for nearly 3 years. The doors are finally open and students enrolled.  The timing couldn't be better.  Because despite billions of dollars pouring into HR technology and UX/CX improvement each year, candidate resentment INCREASED 40% since 2016.  


In this course, I share with you interviews with experts from HR and Digital Marketing, how-to lessons that you can apply immediately, excerpts from my presentations, recruitment and candidate-experience related articles, blogs, and live streams ...with new content being added regularly.  You won't find a more practical, innovative, affordable approach to improving your candidate experience anywhere.  I look forward to meeting you inside.


29 Lessons

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29 Lessons in Creating An Awesome Candidate Experience Starts Here!:

Getting Started

The Xs of Candidate Experience | Debbie Levitt

A brief intro into UX, CX, DX and how it relates to Candidate Experience.

The Business Impact of Candidate Resentment | Kevin Grossman & Gerry Crispin

What is Candidate Resentment and why you must reduce it.

Candidate Resentment: It's Now What HR Expected

Recognize importance and causes of candidate resentment and how to avoid it.

The Modern Candidate's Job Journey

Welcome: The Modern Candidate's Job Journeyto Creating An Awesome Candidate Experience

Intro to Understanding the Modern Candidate

7 Decisions Job Seekers Make

Understand the Modern Candidate's Decision Making Process

Intro to Four Horsemen of Bad Candidate Experience (tm)

Introduction to Four Horsemen of Bad Candidate Experience

Critical Candidate Experience Touchpoints

Identify Critical Candidate Experience Touchpoints

7 Critical Recruitment Metrics

Candidate Experience Expert Interviews

Overview: Candidate Experience Has Gone Digital | Laura Stringer

Introduction to the importance of digital marketing experience and its role in recruitment marketing.

Digital Experience: If The Job Could Talk | Laura Stringer

The digital experience and recruitment marketing

Crucial Touchpoints: It Takes More Than Digital | Laura Stringer

Explore the entirety of the candidate experience.

The Recruitment Marketing Funnel

What is a recruitment marketing funnel and why it's important.

7 Decision Points Job Seekers Must Cross

Identify decision points job seekers make and how to help them keep moving forward.

The Four Horsemen of Bad Candidate Experience

The 4 P's Antidote to Bad Candidate Experience

Identify 4 Approaches for Fixing Bad CX

Candidate Experience and The Job Applicant

Optimize the Job Application for Candidate Experience

Google for Jobs

GFJ: Intro to Google for Jobs

Introduction to Google for Jobs

GFJ #1: Google for Jobs vs Indeed

Learn how Google and Indeed differ

GFJ #2: How to "Post" Your Jobs to Google

How to "Post" Jobs to Google

GFJ #3: Pay to Play

How sponsored (paid) listings compare to organic (free) search

GFJ #4: Make Google Search Work for You

Why getting your jobs listed is only 1/2 the battle.

GFJ #5: Direct Integration to Google for Jobs

Steps you need to take for direct integration into Google for Jobs.

GFJ #6: Pros and Cons of Direct Integration

Pros and cons of direct integration with Google for Jobs

Recruitment Marketing 101

Recruitment Marketing: Search Engine Optimization Terminology

What is search engine optimization?

Recruitment Marketing: How Search Engines Work and Intro to SEO

How do search engines (and job boards) work?

Recruitment Marketing: Job Title Keyword Research - 5 Critical Factors

Recruitment Marketing: Job Title Keyword Research Using Ubersuggest

Recruitment Marketing: Job Title & Listing - Tell a Story

Job listings should tell a story.

Employment Brand

Your Employment Branding is All FCDD-up!

Introduction to Employment Branding